Example 3 – SpottoCash.com
Finally, I’d like to mention SpottoCash. This example is different from the ones before in the way that it was an actual competition, and a good one I would say as well, but it’s more of a tale of how difficult it is to gain a good player base for a new competition and keep the competition running for a longer period of time and staying profitable.
They were a brand new spot the ball competition that gave away a whopping £10,000 per week to one lucky winner, and they utilised David Seaman as the face of the competition. They also utilised several ways of promoting and marketing the competition, that gave the impression that they were very serious about becoming the ‘next BOTB’ like many other competitions have wanted to be before.
However, they must have been burning through so much money in their promotional activities and by giving away so much money so quickly, that they eventually had to made changes that looked like cost-savings rather than improvements in the competition. After giving away the £10,000 cash prize for dozens of lucky winners, they eventually took their competition down temporarily and the message on their website claimed that it would be back – and not just back but improved as well! And eventually when SpottoCash relaunched their competition, it was clear that they were just trying to stay afloat and stop burning through so much money in their operation… The competition was relaunched with holidays as prizes (worth less than the cash prize before) with higher ticket entry costs.
And this is exactly why it is extremely difficult to launch a competition like this, one that might seem ‘too good to be true’… It’s difficult to get people to believe or part with their money on something that might appear to be like a scam! This is exactly the reason as well why most of these competitions have terms and conditions that stipulate that if they don’t sell a certain quantity of tickets required, there will be a cash alternative. And most of the times these ticket sales are never met and no actual prize is ever given out. (What makes it worse is that a lot of the time the ‘cash alternative’ might be a very small percentage of the ticket sales!)